Concreta ’56 – A Raiz da Forma: Design

Lorenzo Mammì

MAM Ibirapuera SP 26/9 a 10/12/2006

Design

Aloisio Magalhães

• Logotipo Laboratórios Maurício Vilela, 1965 Maurício Vilela Labs logo, 1965

• Sinal da divisão infantil dos Laboratórios Maurício Vilela, 1965 Sign for the children’s division of the Maurício Vilela Labs, 1965

• This occurs with the identity of the clothing brand Principe (p. 210),  made by Goebel Weyne for the Magalhães + Noronha + Pontual office in 1962. ln it, the designer started from a typographical drawing of triangular structure originally done by Max Bill, utilizing its specific geometrical organization

• Sinal Unibanco, 1963 União Brasileira de Bancos SA Unibanco sign, 1963 União Brasileira de Bancos SA

• Sinal Produtos Beija-Flor, 1965 Desenho original de Aloisio Magalhães;